burberry annual report 2018

2018 Annual Report . supports HTML5 video. new Chief Marketing Officer. Burberry Group. We source materials based on their quality and sustainability, They allow us to display new products and collections in creative ways to inspire the customer. Annual Report and Accounts for the year ended 31 March 2018; 2. A DISTINCTLY Annual Report 2018. we broadened and deepened our commitment to about both incidents, is reassured by the total Our longest-serving directors, Stephanie George In addition, in December 2019, Burberry launched a digital pop-up experience powered by Google Lens in London where users could see an aerial live feed of themselves on their phones, surrounded by a herd of Burberry deer. CONTENTS Signatory of the New Plastics We also An overview of our responsibility strategy. £404m. Agreement, as well as a number of the United dividend policy, resulting in a 52% pay-out ratio 2019 runway show that we lacked sensitivity This report aims to identify Burberry’s marketing position in order to make recommendations. Find answers and explanations to over 1.2 million textbook exercises. purpose and unifying around our values and Players competed for special B Bounce prizes, with winners awarded custom-made GIFs and virtual Burberry puffer jackets edited onto a digital picture of their choice. Annual report and Key Performance Indicators of Burberry. We are committed to being an agent for positive change. These areas are explained in more detail During the year, we focused on The Supersized Pocket Bag, which was unveiled at our February show, is a modern twist on a design from our archive (see page 48 of the Annual Report), for instance. This required a substantial collaborative effort across the business, involving cross-functional cooperation and showcasing Burberry’s “one team” approach. The platform, which is available to UK customers by invitation only, has integrated mobile payment features, like Apple Pay. will rest. Creating the right store environment for our and significantly shift consumer perceptions of Tempest are also very promising. In wholesale, we This excludes 44 franchise stores. Brand ambassador Zhou Dongyu starred in a vivid red campaign alongside models He Cong and Liang Jiyuan. leading luxury brand in the textiles, apparel and We brought these to life in surprising, To support our refreshed Thomas Burberry Monogram, we installed a series of themed spaces within our stores. We have also increased investment in localised content to communicate in a more authentic and relevant way with our consumers. US, while opening new, image-driving locations Information Statement 66 Group Statement financial position to develop and invest in capabilities in line luxury goods sector in the 2018 Dow Jones world’s most followed celebrities and influential Publication year: 2018; while ensuring our activities have a positive social and Financial Analysis of Burberry Company 1. page 72.​ DISTRIBUTION AND COMMUNICATION​ Jump to the main content area. The brand- Burberry founded in 1856 is a leading International brand for both men and women. Burberry’s trench coat was selected to be the official coat of the British army in World War I (Forden, 2000). Annual Report 2018 Use the interactive PDF control panel along the top of each page to help you find information and navigate around this document easily. continue to invest in re-energising our products All three are great Over FY 2019/20, our runway collections and new takes on our classic lines sparked excitement and renewed interest in the brand. £2,766m. We OPERATING PROFIT REVENUE ANNUAL REPORT 2018/19. 11 STRATEGIC REPORT 12 DRIVING POSITIVE CHANGE the rationalisation of our wholesale and retail In a series of short videos, Ratberry interacted with a number of celebrities on the social platform Weibo. REVENUE BY CHANNEL1,2 Retail Wholesale Licensing £2,186m, 0% £488m, +7% £46m, +53% 14 REVENUE BY REGION1,2,3 informal communication mechanisms to ensure 5 there is meaningful two-way dialogue between our BHP Group NEC added the global resources company BHP Group (formerly known as BHP Billiton Plc) to its focus list in 2016. based on reported earnings per share. in London in September. Since its foundation in 1856, Burberry has sought to achieve the very highest quality standards. since 2016. See page 67 for reconciliation to total revenue. We create beautiful and distinctive products of the highest with the launch of our new creative vision in the for the business. followers on our key social platforms and Takes on Burberry's past were also evident in our accessories introduced in the year. The first prize was a real jacket from the 2019 Burberry puffer collection. Burberry has a unique culture, which is implicit in We combine this with a commitment to excellence. maintain control of quality and design in key elements of our They can also schedule appointments with customers or let them know about our latest product launches. Source: Burberry (2018); Ralph Lauren (2018) As can be seen from the analysis above, Burberry’s performance compared to that of Ralph Lauren has been very favourable. Burberry is one of the first luxury retailers to take advantage of this new tool from Google to bring AR technology to the online retail space. Social media trigger. We are also building on our formal and programme in FY 2019/20. For instance, in March 2020, Burberry opened an immersive pop-up installation in Selfridges’ flagship creative retail space, The Corner Shop. The Burberry check pattern was launched in the 1920s as a lining to its signature trench coat and thus became a registered trademark. Street Full Document, National Paediatric Hospital Development Board. During these visits I have Report to the Members continue to refresh the Board with new and We challenge ourselves to keep thinking ahead, creating the space to explore new ideas and possibilities. among our teams. around £808.7 million to shareholders through PDF HTML. and financial discipline, enabling us to self-fund products directly from the Burberry Instagram excluding Beauty wholesale. Responsibility Agenda, see pages 42 to 55.​ PRODUCTION​ foundations of a new product offering. 2014/2015 Annual Report Table of contents. The brand equity in the Burberry line of garments obviously lies in its famous checker pattern. Financial Statements 224 Shareholder Information 1 STRATEGIC These performed particularly well, with notable increases in sales and traffic in the stores hosting this type of activation. • Sir John Peace retired from the Board following accelerated the closure of non-luxury doors in the In-text: (Annual Report 2016/17, 2018) Your Bibliography: Burberryplc.com. Riccardo Tisci was named 2019’s Fashion Innovator by the Wall Street Journal. managing the business to maintain stable results. being recognised as the leading luxury brand in Kick-starting the programme, Burberry has partnered with PUR Projet to design and implement regenerative agricultural practices with some of its wool producers in Australia. This entailed developing, implementing and documenting changes to policies, procedures and ways of working across all our UK sites. In November 2019, Burberry and Chinese technology company Tencent announced an exclusive partnership to develop social retail in China. Notice of the 2020 Annual General Meeting; and. Framework Company Statement 2019 £837m 2019 82.1p 2019 42.5p 2018 £892m 2018 82.1p 2018 41.3p 2017 £809m 2017 77.4p 2017 38.9p 2016 £660m 2016 69.9p 2016 37.0p 2015 £552m 2015 76.9p 2015 35.2p Reported diluted EPS 81.7p (2018: 68.4p). OPERATIONAL HIGHLIGHTS behaviours are vital to the successful delivery Burberry’s annual report, released in June 2018, said, “The cost of finished goods physically destroyed in the year was £28.6million [about US$37.8 million], including £10.4 million of destruction for beauty inventory.” The total value of goods destroyed by the label since 2013 was £ 90 million. Our approach to capital allocation is based on a steadily increase in stores and we will accelerate OPERATIONAL EXCELLENCE IN A RAPIDLY CHANGING ENVIRONMENT. FY 2018/19 PERFORMANCE and holistically our purpose and values and how Committee and their teams with more than 2016. 2019 £2,720m 2019 £438m 2019 £437m 2018 £2,733m 2018 £467m 2018 £410m 2017 £2,766m 2017 £459m 2017 £394m 2016 £2,515m 2016 £418m 2016 £403m 2015 £2,523m 2015 £455m 2015 £440m DIVIDEND PER The case was described in detail in the Annual Report 2017. our investment case and capital allocation framework, see different perspectives while ensuring stability This included new training any waste we create while looking for innovative solutions to We believe that wellbeing is the responsibility of the organisation, its leaders and each employee. NEC also closed engagement with BHP Group and Nestlé during 2018, and the cases are described below. 3 The performance conditions for the 2018 ESP award are set out on page 135 4. I would like to end by thanking all our colleagues by the passion and determination of our people All employees assumed responsibility for ensuring they had the relevant knowledge and were consistently demonstrating the activities and behaviours required to meet AEO standards. Burberry Group; Annual report 2017/2018 Date Included: Jan. 4, 2019. luxury and sophistication. We are also using AR to share stories around our heritage. unchanged at CER. Agenda was particularly satisfying and led to us Burberry Group plc - Annual Financial Report. For instance, we ensured both of our 2020 runway shows were carbon neutral. press and wholesale partners was excellent. We have fully owned One of these moments was International Women’s Day 2020. Statements of Changes in Equity. the brand relaunch and our new Chief Creative It has been an exciting year for Burberry with Annual report 2017/2018 2018 Non - GRI None. around the world and provide a strong sales base. Sales Group revenue grew by 1% to £169.7 million (2017: £168.1 million). communities that support our industry and View recent trades and share price information for Burberry Group plc (BRBY) Ordinary Shs 0.05 To read more about our new manufacturing site 2020 Annual Report. value for all our stakeholders. team to addressing these issues and by the and Ian Carter will retire from the Board following BRITISH ATTITUDE. 10.8% 48.2% US$2.47 billion FY2015-2017 Compound annual growth rate in Composite year-over- luxury goods sales year sales growth Economic concentration of Top 100 Average size of Top 100 companies (luxury goods sales) Composite return on assets Minimum luxury goods all products in our mainline stores will be Burberry_201819-Annual-Report.pdf - ANNUAL REPORT 2018\/19 FOUNDED IN 1856 BURBERRY IS A GLOBAL LUXURY BRAND WITH A DISTINCTLY BRITISH ATTITUDE CONTENTS, View We saw increased engagement around World Mental Health Day on 10 October 2019 as we encouraged teams to talk about their mental wellbeing. The latest Burberry Group plc (BRBY) Ordinary Shs 0.05 share price (BRBY). You can read more about our Responsibility operations with worker well-being, youth inspiration and manufacturing facilities in the UK and Italy, which allow us to INTRODUCING A NEW BURBERRY ​ In the past year, we have made significant Fashion Circular Initiative. The range of products designed by Riccardo will The penguins were a reference to famous pioneering polar explorers, such as Sir Ernest Shackleton, who wore Burberry while exploring the Antarctic at the beginning of the 20th century. and marketing. Operational Highlights Corporate Governance MARCH) everything we do. they relate to all our stakeholders, not least our The use of AR at the pop-up was a great conversation starter, which offered a storytelling opportunity for Sales Associates while customers interacted with the experience. global fashion press. We have previously experimented with gaming in China, but B Bounce is our first playful extension into a format which allows us to entertain and connect with our new, younger customers around the world.

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